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Marketing Solutions Case Studies

Marketing Strategy and Action Plan for promoting Madagascar in South Africa

Marketing Strategy and Action Plan for promoting Madagascar in South Africa

We were commissioned by the national tourism board to come up with a strategy and ac tion plan for them to market Madagacar in South Africa, where the saw a potential market

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Shandong, China: Market research and action plans for 5 key source markets

Shandong, China: Market research and action plans for 5 key source markets

Based on primary and secondary market research conducted in Japan, South Korea, UK, Germany and France we devised marketing strategies and implementation plans for Shandong province in these 5 source markets

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Tourism marketing Strategy and Brand for Ethiopia

Tourism marketing Strategy and Brand for Ethiopia

The Journey was commissioned by the Ethiopia Ministry of Culture and Tourism under the 'Ethiopia Sustainable Tourism Development Program' to develop a national tourism marketing strategy and tourism brand for Ethiopia, as well as regional marketing plans for 5 key tourism regions in Ethiopia

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Assessment of Brand St Helena: Current Brand Awareness and Identity Guidelines

Assessment of Brand St Helena: Current Brand Awareness and Identity Guidelines

We conducted wide-ranging market research and brand guidelines for positioning St Helena Island as a preferred destination, especially in anticipation of the opening of St Helena's international airport in 2016

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Implementation of Visitor Information Services Gauteng Province, South Africa

Implementation of Visitor Information Services Gauteng Province, South Africa

Following the development of a visitor information services strategy The Journey was appointed to assist GTA in implementing various aspects of the strategy 

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