Mozambique’s new branding speaks to its unparalleled combination of tropical beaches, wildlife and African cultures.
The Journey developed a marketing strategy for Northern Mozambique as part of the USAID tourism programme for Mozambique’s Northern Provinces. The strategy recommended a brand personality for the area and the national government ruled that it would be important to agree on a national brand identity before developing provincial ones. The Journey was appointed to act as advisor in formulating the TOR and evaluating the creative brand agencies for the job.
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Sierra Leone Tourism Marketing and Branding Strategy and Implementation Support
- Policies and Strategies,
- Branding,
- Market Segmentation,
- Marketing Implementation,
- e-Tourism Strategies,
- Website Development
The Journey Tourism as lead partner togather with Acorn Tourism, were appointed by the GoSL, through the World Bank funded Sierra Leone Economic Diversification Project (SLEDP) to develop a new destination brand, a marketing strategy and implement key aspects such as rebuilding the destination website, conducting a social media campiagn, commissioning influencer marketing, exposing staff of the tourism board to international best practices in destination marketing and designing branded marketing colatteral.
