A team of 5 Journey Tourism and Acorn Tourism experts (marketing strategist, communication expert, brand strategist, market research expert and e-marketing expert) worked closely with the National Tourism Board to deliver the project. Since producing the marketing strategy and new brand, Sierra Leone has made significant strides in implementing the strategy and raising the country's international tourism image and arrivals, among others through appointment of market-based representatives, launching an active e-marketing campaign and developing relevant products and experiences.
The project entailed primary research among the international travel trade, intensive workshops with more than 200 stakeholders in all the regions of Sierra Leone throughout the various project phases, field trips to assess tourism products and experiences and guyding the National Tourism Board on best practice fact finding missions.
Similar Case Studies
The Gambia Tourism Marketing, Branding and Investment Promotion Strategy and Implementation
- Seminars and Short Courses,
- Policies and Strategies,
- Project Plans and Feasibilities,
- Research & Analysis,
- Sustainable Tourism ,
- Mentorship,
- Branding,
- Market Segmentation,
- Marketing Implementation,
- e-Tourism Strategies,
- Website Development
We developed a strategy and kick-started its implementation for repositioning The Gambia from low volume beach tourism to a more diversified tourism destination.
International marketing and product development strategy for Gansu Province, China
We were commissioned by UN Tourism to lead a team for devising a strategy and implementation plan for promoting Gansu in international markets.
Destination brand development and implementation for Kavango Zambezi Transfrontier Conservation Area
We developed and rolled out a new tourism destination brand for the TFCA.
