We developed a tourism brand personality and visual identity for Ghana, as part of the Ghana Tourism Master Plan conducted by UNWTO for the Government of Ghana. Ghana is easily accessible, visitors are free to move around and the country offers very interesting, authentic cultural and nature experiences and an upbeat, colourful "vibe". The brand is based on three key attributes or "pillars", namely exploration, interaction and enjoyment. The proposed logo, design style and tone of voice reflect these traits
The Ghana Ministry of Tourism collaborated with the UNWTO in updating Ghana's tourism master plan. Developing a vibrant tourism brand identity was a key element of the Master Plan, in addition to a policy guidelines for a suitable regulatory environment, product development and marketing program. We were supported by a work group of private and public sector representatives in formulating and designing a brand identity and brand guide based on the brand pillars: exploration, intercation and enjoyment. The brand guide contains colour and design guidelines for the logo and slogan, template designs for advertisements, outdoor advertising, information signage, etc.
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