Both Educational Tourism and Accessible Tourism are high value, niche segments that will only thrive under special conditions, such as easy access to high quality educational opportunities, universal access to tourism services and attractions and a special marketing effort.
Two separate studies were undertaken for Educational Tourism and Accessible Tourism and we provided strategic advice on both of these. The studies were undertaken in 3 phases, namely a) context analysis of the current state of the segment and lessons leant from best practice examples internationally; b) market and impact analysis, identifying the size, profile and needs of the various segment and c) recommendations, following comprehensive consultation and interviews with key opinion leaders. Various sub-segments were identified, their size and potential analised and their current and potential impact quantified. Strategic recommendations were made to expand the scope and impact of these segments
Similar Case Studies
Sierra Leone Tourism Marketing and Branding Strategy and Implementation Support
- Policies and Strategies,
- Project Plans and Feasibilities,
- Research & Analysis,
- Sustainable Tourism ,
- e-Tourism Strategies,
- Website Development
The Journey Tourism as lead partner togather with Acorn Tourism, were appointed by the GoSL, through the World Bank funded Sierra Leone Economic Diversification Project (SLEDP) to develop a new destination brand, a marketing strategy and implement key aspects such as rebuilding the destination website, conducting a social media campiagn, commissioning influencer marketing, exposing staff of the tourism board to international best practices in destination marketing and designing branded marketing colatteral.
Liberia Tourism Marketing Strategy and Brand Development
- Policies and Strategies,
- Project Plans and Feasibilities,
- e-Tourism Strategies,
- Website Development,
- Online communication tools
We were commissioned by the International Trade Centre (ITC) and UN Tourism (UNWTO) to develop a market strategy, implementation plan and destination brand for Liberia
Marketing Strategy and Action Plan for promoting Madagascar in South Africa
We were commissioned by the national tourism board to come up with a strategy and ac tion plan for them to market Madagacar in South Africa, where the saw a potential market
