Both Educational Tourism and Accessible Tourism are high value, niche segments that will only thrive under special conditions, such as easy access to high quality educational opportunities, universal access to tourism services and attractions and a special marketing effort.
Two separate studies were undertaken for Educational Tourism and Accessible Tourism and we provided strategic advice on both of these. The studies were undertaken in 3 phases, namely a) context analysis of the current state of the segment and lessons leant from best practice examples internationally; b) market and impact analysis, identifying the size, profile and needs of the various segment and c) recommendations, following comprehensive consultation and interviews with key opinion leaders. Various sub-segments were identified, their size and potential analised and their current and potential impact quantified. Strategic recommendations were made to expand the scope and impact of these segments
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