The project entailed primary research among both the South African and Madagascar travel trade to indentity marketing gaps and opportunities and proposing a marketing campaign with a detailed proposed marketing mix and target market areas
A marketin campaign, “Extraordinary Discoveries” was proposed draw on the Madagascar’s uniqueness and originality of species with hashtag #OnlyinMadagascar. The campiagn would play on the exceptional natural and cultural uniqueness of Madgascar, e.g. Where you need a magnifying glass on safari ( Brookesia, the smallest chameleon); the world’s most enjoyable eye test (finding Europlatus); And you thought a Baobab is a Baobab? (7 species of Baobabs); Come dance with the stars (“dancing” lemurs); Have you found a memory card large enough? (25,000 endemic species), and other feautures
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The Gambia Tourism Marketing, Branding and Investment Promotion Strategy and Implementation
- Seminars and Short Courses,
- Policies and Strategies,
- Project Plans and Feasibilities,
- Research & Analysis,
- Sustainable Tourism ,
- Mentorship,
- Branding,
- Market Segmentation,
- Marketing Implementation,
- e-Tourism Strategies,
- Website Development
We developed a strategy and kick-started its implementation for repositioning The Gambia from low volume beach tourism to a more diversified tourism destination.
International marketing and product development strategy for Gansu Province, China
We were commissioned by UN Tourism to lead a team for devising a strategy and implementation plan for promoting Gansu in international markets.
Destination brand development and implementation for Kavango Zambezi Transfrontier Conservation Area
We developed and rolled out a new tourism destination brand for the TFCA.
