Tourism image is affected by a wide range of events and actions and a well-managed tourism brand can play a major role in differentiating a destination from competitors and getting stakeholders to rally around a common vision. We have a specialist team to assist you in differenting and managing your destination brand effectively.
Branding Case Studies
International marketing and product development strategy for Gansu Province, China
Mike Fabricius was commissioned by UN Tourism to lead a team for devising a strategy and implementation plan for promoting Gansu in international markets.
Destination brand development and implementation for Kavango Zambezi Transfrontier Conservation Area
We developed and rolled out a new tourism destination brand for the TFCA.
National Tourism Master Plans for Botswana
- Policies and Strategies,
- Project Plans and Feasibilities,
- Sustainable Tourism ,
- Branding,
- Market Segmentation,
- Marketing Implementation
Mike Fabricius was appointed by UN Tourism as Tourism Product Development and Marketing Expert as part of a team of consultants for developing the National Tourism Master Plan on behalf of the Government of Botswana
Sierra Leone Tourism Marketing and Branding Strategy and Implementation Support
- Policies and Strategies,
- Branding,
- Market Segmentation,
- Marketing Implementation,
- e-Tourism Strategies,
- Website Development
The Journey Tourism as lead partner togather with Acorn Tourism, were appointed by the GoSL, through the World Bank funded Sierra Leone Economic Diversification Project (SLEDP) to develop a new destination brand, a marketing strategy and implement key aspects such as rebuilding the destination website, conducting a social media campiagn, commissioning influencer marketing, exposing staff of the tourism board to international best practices in destination marketing and designing branded marketing colatteral.