Tourism image is affected by a wide range of events and actions and a well-managed tourism brand can play a major role in differentiating a destination from competitors and getting stakeholders to rally around a common vision. We have a specialist team to assist you in differenting and managing your destination brand effectively.
Branding Case Studies
National Tourism Master Plans for Botswana
- Policies and Strategies,
- Project Plans and Feasibilities,
- Sustainable Tourism ,
- Branding,
- Market Segmentation,
- Marketing Implementation
Mike Fabricius was appointed by UN Tourism as Tourism Product Development and Marketing Expert as part of a team of consultants for developing the National Tourism Master Plan on behalf of the Government of Botswana
Zambia Tourism Master Plan
- Policies and Strategies,
- Project Plans and Feasibilities,
- Research & Analysis,
- Sustainable Tourism ,
- Branding,
- Market Segmentation,
- Marketing Implementation
Team leadership role in drafting a national strategic tourism plan for Zambia
Destination Management Plan for the Bandarban Hill District, Bangladesh
We formulated a practical and holistic destination development plan for this high-potential tourism region of Bangladesh. The area is known for its rivers, waterfalls, hills, lakes and cultural unqueness.
Marketing Strategy for Shandong tourism master plan China
- Policies and Strategies,
- Branding,
- Market Segmentation,
- Marketing Implementation,
- e-Tourism Strategies
Marketing strategist in 13-person expert team to develop the tourism master plan for Shandong Province, China, contracted by UNWTO and Government of China