With traveler habits and preferences becoming increasingly diverse, targeted marketing is one of the most important and valuable assets of any tourism destination organization. We can assist you in defining your target markets and devising tourism strategies and actions for reaching your audiences with accuracy and without wasting resources through a shotgun approach.
Market Segmentation Case Studies
International marketing and product development strategy for Gansu Province, China
We were commissioned by UN Tourism to lead a team for devising a strategy and implementation plan for promoting Gansu in international markets.
Cape Town Tourism Development Framework 2029
- Policies and Strategies,
- Research & Analysis,
- Sustainable Tourism ,
- Market Segmentation,
- Marketing Implementation
For the second time, we devised the Tourism Development Strategy on behalf of the City of Cape Town for the period 2024-2029 (the first engagement was for the period 2019-2023). The TDF serves as an overall guiding framework for tourism development in one of the world's leading tourism cities. Cape Town has won many accolades to support its positioning as the Most Beautiful City in the World.
National Tourism Master Plan for Botswana
- Policies and Strategies,
- Project Plans and Feasibilities,
- Sustainable Tourism ,
- Branding,
- Market Segmentation,
- Marketing Implementation
Mike Fabricius was appointed by UN Tourism as Tourism Product Development and Marketing Expert for developing the National Tourism Master Plan on behalf of the Government of Botswana
Sierra Leone Tourism Marketing and Branding Strategy and Implementation Support
- Policies and Strategies,
- Branding,
- Market Segmentation,
- Marketing Implementation,
- e-Tourism Strategies,
- Website Development
The Journey Tourism (lead partner) together with Acorn Tourism, were appointed by the GoSL, through the World Bank funded Sierra Leone Economic Diversification Project (SLEDP) to develop a new destination brand, a marketing strategy and to implement key aspects such as rebuilding the destination website, conducting a social media campaign, commissioning influencer marketing, exposing staff of the tourism board to international best practices in destination marketing and designing branded marketing colatteral.