The Journey offers excellent expertise in designing complete plans for both greenfield and estabslihed tourism sites and destinations. This includes site analysis, vision and concepts, urgan design, architecture, engineering and costs analysis.
Project Plans and Feasibilities Case Studies
National Tourism Master Plans for Botswana
- Policies and Strategies,
- Project Plans and Feasibilities,
- Sustainable Tourism ,
- Branding,
- Market Segmentation,
- Marketing Implementation
Mike Fabricius was appointed by UN Tourism as Tourism Product Development and Marketing Expert as part of a team of consultants for developing the National Tourism Master Plan on behalf of the Government of Botswana
Sierra Leone Tourism Marketing and Branding Strategy and Implementation Support
- Policies and Strategies,
- Project Plans and Feasibilities,
- Research & Analysis,
- Sustainable Tourism ,
- e-Tourism Strategies,
- Website Development
The Journey Tourism as lead partner togather with Acorn Tourism, were appointed by the GoSL, through the World Bank funded Sierra Leone Economic Diversification Project (SLEDP) to develop a new destination brand, a marketing strategy and implement key aspects such as rebuilding the destination website, conducting a social media campiagn, commissioning influencer marketing, exposing staff of the tourism board to international best practices in destination marketing and designing branded marketing colatteral.
Liberia Tourism Marketing Strategy and Brand Development
- Policies and Strategies,
- Project Plans and Feasibilities,
- e-Tourism Strategies,
- Website Development,
- Online communication tools
We were commissioned by the International Trade Centre (ITC) and UN Tourism (UNWTO) to develop a market strategy, implementation plan and destination brand for Liberia
Feasibility Study for a Ethiopia Tourism Fund
We were commissioned by the World Bank and Ethiopia Ministry of Tourism to conduct a study and come up with proposals for the stablishment of a dedicated tourism fund and an appropriate funding mechanism