The strategy, implementation plan and new brand were developed in the midst of the Covid-19 pandemic and despite the disruptive environment, stakeholders collaborated passionately through a series of workshops and meetings to carve out their preferred future tourism market positioning, action plan and brand identity, which were captured in various reports and a brand manual. The brand was subsequently formally launched by the President and other high level dignitaries
LIBERIA'S BRAND PROMISE
Liberia invites you to experience the thrill of authentic African discoveries.
The mystique of West Africa’s last virgin rainforests.
The intriguing charisma of great apes, pygmy hippopotamus, exotic birds and other forest beings.
The energy radiating from our cultural confluences.
The point break waves of the Atlantic.
The unchained heritage of Africa’s oldest republic.
Or simply soaking up the warmth of our tropics.
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