Namibia Tourism Board (NTB) applies its limited budget optimally and regularly evaluates its marketing strategies and tools
The Journey worked with TEAM Tourism (UK) to advise and assist NTB in evaluating its overseas marketing representation, impact of marketing actions and suitability of marketing tools and collateral. The Journey evaluated NTB's marketing tools. This entailed a desktop evaluation of available brochures, maps, posters and other material. Various recommendations and proposals were made to improve on NTB’s electronic and printed marketing materials.
Similar Case Studies
Sierra Leone Tourism Marketing and Branding Strategy and Implementation Support
- Policies and Strategies,
- Project Plans and Feasibilities,
- Research & Analysis,
- Sustainable Tourism ,
- e-Tourism Strategies,
- Website Development
The Journey Tourism as lead partner togather with Acorn Tourism, were appointed by the GoSL, through the World Bank funded Sierra Leone Economic Diversification Project (SLEDP) to develop a new destination brand, a marketing strategy and implement key aspects such as rebuilding the destination website, conducting a social media campiagn, commissioning influencer marketing, exposing staff of the tourism board to international best practices in destination marketing and designing branded marketing colatteral.
Liberia Tourism Marketing Strategy and Brand Development
- Policies and Strategies,
- Project Plans and Feasibilities,
- e-Tourism Strategies,
- Website Development,
- Online communication tools
We were commissioned by the International Trade Centre (ITC) and UN Tourism (UNWTO) to develop a market strategy, implementation plan and destination brand for Liberia
Marketing Strategy and Action Plan for promoting Madagascar in South Africa
We were commissioned by the national tourism board to come up with a strategy and ac tion plan for them to market Madagacar in South Africa, where the saw a potential market
