Namibia Tourism Board (NTB) applies its limited budget optimally and regularly evaluates its marketing strategies and tools
The Journey worked with TEAM Tourism (UK) to advise and assist NTB in evaluating its overseas marketing representation, impact of marketing actions and suitability of marketing tools and collateral. The Journey evaluated NTB's marketing tools. This entailed a desktop evaluation of available brochures, maps, posters and other material. Various recommendations and proposals were made to improve on NTB’s electronic and printed marketing materials.
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