We. were commissioned by the Kavango Zambezi (KAZA) Sectretariat, funded by KfW, to develop and roll out a tourism destination brand for the Kvango Zambezi area, which consists of 5 countries (Angola, Botswana, Namibia, Zambia and Zimbabwe) sharing their conservations areas across borders to form the largest transfrontier conservation area in the world. . This included development of a brand strategy, brand positioning statement, brand identity (logo) and brand essence (slogan). A highly consultative process resulted in the "Rivers of Life" brand being formally endorsed. Since the brand was approved, we have trained up multiple stakeholders in understanding and applying the brand and brand manual, have produced an array of training materials and have produced a range of branded marketing collateral (print and video) for application in key markets.
We conducted international market research among the travel trade and facilitated a range of stakeholder workshops to ensure the widest possible consultative process among public and private sector stakeholders in all 5 countries. The brand was formally endorsed by the Heads of State of the 5 Nations at the KAZA Summit in June 2024.
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