The strategy, implementation plan and new brand were developed in the midst of the Covid-19 pandemic and despite the disruptive environment, stakeholders collaborated passionately through a series of workshops and meetings to carve out their preferred future tourism market positioning, action plan and brand identity, which were captured in various reports and a brand manual. The brand was subsequently formally launched by the President and other high level dignitaries
LIBERIA'S BRAND PROMISE
Liberia invites you to experience the thrill of authentic African discoveries.
The mystique of West Africa’s last virgin rainforests.
The intriguing charisma of great apes, pygmy hippopotamus, exotic birds and other forest beings.
The energy radiating from our cultural confluences.
The point break waves of the Atlantic.
The unchained heritage of Africa’s oldest republic.
Or simply soaking up the warmth of our tropics.
Similar Case Studies
International marketing and product development strategy for Gansu Province, China
Mike Fabricius was commissioned by UN Tourism to lead a team for devising a strategy and implementation plan for promoting Gansu in international markets.
Destination brand development and implementation for Kavango Zambezi Transfrontier Conservation Area
We developed and rolled out a new tourism destination brand for the TFCA.
Sierra Leone Tourism Marketing and Branding Strategy and Implementation Support
- Policies and Strategies,
- Branding,
- Market Segmentation,
- Marketing Implementation,
- e-Tourism Strategies,
- Website Development
The Journey Tourism as lead partner togather with Acorn Tourism, were appointed by the GoSL, through the World Bank funded Sierra Leone Economic Diversification Project (SLEDP) to develop a new destination brand, a marketing strategy and implement key aspects such as rebuilding the destination website, conducting a social media campiagn, commissioning influencer marketing, exposing staff of the tourism board to international best practices in destination marketing and designing branded marketing colatteral.
