Brand Ghana is about experiencing Africa up close and personal
The Journey was contracted by SNV and JICA to conduct an intensive training and implementation course resulting in guidelines for branding Ghana and other tourism destinations. The course was attended by about 20 marketing role players who were mostly members of the marketing workgroup of the JICA capacity building project in Ghana. The exercise culminated in publication of a practical guidebook for destination branding.
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Sierra Leone Tourism Marketing and Branding Strategy and Implementation Support
- Policies and Strategies,
- Branding,
- Market Segmentation,
- Marketing Implementation,
- e-Tourism Strategies,
- Website Development
The Journey Tourism as lead partner togather with Acorn Tourism, were appointed by the GoSL, through the World Bank funded Sierra Leone Economic Diversification Project (SLEDP) to develop a new destination brand, a marketing strategy and implement key aspects such as rebuilding the destination website, conducting a social media campiagn, commissioning influencer marketing, exposing staff of the tourism board to international best practices in destination marketing and designing branded marketing colatteral.
