Brand Ghana is about experiencing Africa up close and personal
The Journey was contracted by SNV and JICA to conduct an intensive training and implementation course resulting in guidelines for branding Ghana and other tourism destinations. The course was attended by about 20 marketing role players who were mostly members of the marketing workgroup of the JICA capacity building project in Ghana. The exercise culminated in publication of a practical guidebook for destination branding.
Similar Case Studies
The Gambia Tourism Marketing, Branding and Investment Promotion Strategy and Implementation
- Seminars and Short Courses,
- Policies and Strategies,
- Project Plans and Feasibilities,
- Research & Analysis,
- Sustainable Tourism ,
- Mentorship,
- Branding,
- Market Segmentation,
- Marketing Implementation,
- e-Tourism Strategies,
- Website Development
We developed a strategy and kick-started its implementation for repositioning The Gambia from low volume beach tourism to a more diversified tourism destination.
International marketing and product development strategy for Gansu Province, China
We were commissioned by UN Tourism to lead a team for devising a strategy and implementation plan for promoting Gansu in international markets.
Destination brand development and implementation for Kavango Zambezi Transfrontier Conservation Area
We developed and rolled out a new tourism destination brand for the TFCA.
