Sierra Leone Tourism Marketing and Branding Strategy and Implementation Support
- Policies and Strategies,
- Project Plans and Feasibilities,
- Research & Analysis,
- Sustainable Tourism ,
- e-Tourism Strategies,
- Website Development
The Journey Tourism as lead partner togather with Acorn Tourism, were appointed by the GoSL, through the World Bank funded Sierra Leone Economic Diversification Project (SLEDP) to develop a new destination brand, a marketing strategy and implement key aspects such as rebuilding the destination website, conducting a social media campiagn, commissioning influencer marketing, exposing staff of the tourism board to international best practices in destination marketing and designing branded marketing colatteral.
Liberia Tourism Marketing Strategy and Brand Development
- Policies and Strategies,
- Project Plans and Feasibilities,
- e-Tourism Strategies,
- Website Development,
- Online communication tools
We were commissioned by the International Trade Centre (ITC) and UN Tourism (UNWTO) to develop a market strategy, implementation plan and destination brand for Liberia
Marketing Strategy and Action Plan for promoting Madagascar in South Africa
We were commissioned by the national tourism board to come up with a strategy and ac tion plan for them to market Madagacar in South Africa, where the saw a potential market
Shandong, China: Market research and action plans for 5 key source markets
Based on primary and secondary market research conducted in Japan, South Korea, UK, Germany and France we devised marketing strategies and implementation plans for Shandong province in these 5 source markets
Tourism marketing Strategy and Brand for Ethiopia
The Journey was commissioned by the Ethiopia Ministry of Culture and Tourism under the 'Ethiopia Sustainable Tourism Development Program' to develop a national tourism marketing strategy and tourism brand for Ethiopia, as well as regional marketing plans for 5 key tourism regions in Ethiopia