The Northern Cape offers many hidden treasures and the opportunity to escape from city life
The Journey formulated the Northern Cape Tourism Authority’s strategies and business plans for 2007-2010 and 2011-2013. A key driver of the 2007 strategy was the proposal for a cohesive promotional campaign containing both above and below-the-line elements. The Journey formulated a practical campaign plan with key campaign elements, actions, budgets and time frames, most of which were subsequently implemented.
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- Policies and Strategies,
- Project Plans and Feasibilities,
- Research & Analysis,
- Sustainable Tourism ,
- Mentorship,
- Branding,
- Market Segmentation,
- Marketing Implementation,
- e-Tourism Strategies,
- Website Development
We developed a strategy and kick-started its implementation for repositioning The Gambia from low volume beach tourism to a more diversified tourism destination.
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