Marketing Strategy and Action Plan for Transfrontier Conservation Areas (TFCAs)
We were appointed by the SADC Secretariat and Boundless Southern Africa to formulate an implementable and targeted marketing strategy and implementation plan for TFCA's
Tourism development strategy and concept development plan for Pyramids area, Egypt
We worked with Keios Consultants to define a future development direction and concepts for expanding the Pyramids WHS and surrounds as a vibrant and sustainable, world class destination
Sierra Leone Tourism Marketing and Branding Strategy and Implementation Support
- Policies and Strategies,
- Branding,
- Market Segmentation,
- Marketing Implementation,
- e-Tourism Strategies,
- Website Development
The Journey Tourism (lead partner) together with Acorn Tourism, were appointed by the GoSL, through the World Bank funded Sierra Leone Economic Diversification Project (SLEDP) to develop a new destination brand, a marketing strategy and to implement key aspects such as rebuilding the destination website, conducting a social media campaign, commissioning influencer marketing, exposing staff of the tourism board to international best practices in destination marketing and designing branded marketing colatteral.
Guidelines for Sustainable Tourism Development in the Coastal Zone
The aim of this report is to formulate guidelines and mechanisms for Sustainable Tourism Governance and Management in Coastal Areas of Liberia, focusing on Robertsport, an emerging surf tourism destination, as a pilot project.
Liberia Tourism Marketing Strategy and Brand Development
We were commissioned by the International Trade Centre (ITC) and UN Tourism (UNWTO) to develop a market strategy, implementation plan and destination brand for Liberia