Selected Case Studies

Marketing Strategy for Shandong tourism master plan China

Marketing Strategy for Shandong tourism master plan China

Marketing strategist in 13-person expert team to develop the tourism master plan for Shandong Province, China, contracted by UNWTO and Government of China

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A framework for Tourism Statistics for the Eastern Cape, South Africa

A framework for Tourism Statistics for the Eastern Cape, South Africa

We worked jointly with Urban Econ in assessing gaps and opportunities for enhancing tourism statistics collection and analysis by the Eastern Cape Department of Economic Development, Environmental Affairs and Tourism (DEDEAT) and devising a framework for organising and collecting tourism statistics

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Mentorship and strategic advice to the Zambia Tourism Agency

Mentorship and strategic advice to the Zambia Tourism Agency

We were appointed by the Dutch Government CBI Programme to work with the Zambia Tourism Agency in improving the organisation's effectiveness and efficiency and to play its role as tourism leadership institution to the fullest

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Tourism marketing Strategy and Brand for Ethiopia

Tourism marketing Strategy and Brand for Ethiopia

The Journey was commissioned by the Ethiopia Ministry of Culture and Tourism under the 'Ethiopia Sustainable Tourism Development Program' to develop a national tourism marketing strategy and tourism brand for Ethiopia, as well as regional marketing plans for 5 key tourism regions in Ethiopia

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Strategic and Institutional Recommendations for Namibia's National Sustainable Tourism Growth Strategy

Strategic and Institutional Recommendations for Namibia's National Sustainable Tourism Growth Strategy

We were commissioned by the UNWTO and the Government of Nambia to assess their draft tourism growth strategy and make recommendations regarding a suitable institutional model and structure for implementing the strategy

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