Selected Case Studies

Advising on the Development of the Buddhist Circuit, India

Advising on the Development of the Buddhist Circuit, India

Northern India hosts the most important Buddhist pilgrimage sites in the world.  The International Finance Corporation (IFC/World Bank),  as part of its joint progam with the India Ministry of Tourism and the State Governments the Uttar Pradesh and Bihar contracted The Journey to advise and develop a strategy for the development of the circuit.  We also developed a website and travel map for the circuit

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Strategic Plan for Breedekloof Wine Valley

Strategic Plan for Breedekloof Wine Valley

Breedekloof Wine and Tourism want to step up their efforts to position the area as a leading wine-tourism destination.  We produced a competitive strategy and action plan to guide their operations

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Branding Ghana Tourism

Branding Ghana Tourism

We developed a tourism brand personality and visual identity for Ghana, as part of the Ghana Tourism Master Plan

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Marketing the Livingstone Brand

Marketing the Livingstone Brand

Livingstone Tourism Association needed to put in place the most important marketing building blocks for positioning Livingstone as the best base for exploring the Victoria Falls and surrounds

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Visitor Information Services Strategy for Gauteng

Visitor Information Services Strategy for Gauteng

The Gauteng Provincial Government recognized the urgent need for a visitor services strategy with the aim of providing a range of world-class tourism services to prospective and current visitors to Gauteng to facilitate increased visitor movement, spend and length of visitation.

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