Mozambique National Strategic Tourism Development Plan
- Seminars and Short Courses,
- Policies and Strategies,
- Project Plans and Feasibilities,
- Research & Analysis,
- Sustainable Tourism ,
- Branding,
- Market Segmentation,
- e-Tourism Strategies
The STDP was drafted by a multi-disciplinary team of 9 tourism specialists, with Mike Fabricius acting as team leader and overall tourism strategist
Assessment of Brand St Helena: Current Brand Awareness and Identity Guidelines
We conducted wide-ranging market research and brand guidelines for positioning St Helena Island as a preferred destination, especially in anticipation of the opening of St Helena's international airport in 2016
Facilitation of proposed UNWTO-THEMIS QUEST accreditation system for DMOs
We facilitated a workshop of global DMO experts to devise an evaluation and accreditation framework for DMOs globally and a suitable modus operandi for implementing the system
Implementation of Visitor Information Services Gauteng Province, South Africa
Following the development of a visitor information services strategy The Journey was appointed to assist GTA in implementing various aspects of the strategy
Tourism marketing strategy and implementation plan for Nepal
- Policies and Strategies,
- Research & Analysis,
- Branding,
- Market Segmentation,
- Marketing Implementation,
- e-Tourism Strategies
As marketing advisor for the Nepal National Tourism Development Plan (2014-2027) we conducted online research among local and foreign tourism operators and prepared a marketing strategy, branding guidelines and a marketing implementation plan for the country