Selected Case Studies

“Find Your Treasure” marketing campaign plan for the Northern Cape, South Africa.

“Find Your Treasure” marketing campaign plan for the Northern Cape, South Africa.

The Journey formulated the Northern Cape Tourism Authority’s strategies and business plans for periods 2007-2010 and 2011-2013.

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Assessment of marketing materials and tools, Namibia Tourism

Assessment of marketing materials and tools, Namibia Tourism

The Journey was appointed by TEAM to evaluate the marketing tools to advise and assist NTB in evaluating its overseas marketing representation.

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Practical guide to branding tourism destinations, Ghana

Practical guide to branding tourism destinations, Ghana

The Journey was contracted by SNV and JICA to conduct an intensive training and implementation course resulting in guidelines for branding Ghana

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Sustainable Tourism Strategy for the Coruh Valley, North East Anatolia

Sustainable Tourism Strategy for the Coruh Valley, North East Anatolia

This project consisted of two phases and focused on positioning the Coruh Valley area as an outdoor and nature-based destination.

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Marketing Strategy for the Sultanate of Oman

Marketing Strategy for the Sultanate of Oman

Our job entailed a detailed analysis and evaluation of the current marketing strategy, market based representatives and sources markets.

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