![Seminar on tourism destination management for Middle East Tourism Managers](https://www.thejourneytourism.com/media/cache/18/7a/187a9e3cda6304445cabe036d0bd140f.jpg)
Seminar on tourism destination management for Middle East Tourism Managers
The 4-day course entailed a mixture of training presentations and group assignments covering topics such as the strategy process, branding and positioning, sustainable tourism, market segmentation, product development, e-tourism, etc.
![Guidelines for Community based tourism in Botswana](https://www.thejourneytourism.com/media/cache/bf/e1/bfe150d5be1fd234c93e37d1bf7f33f4.jpg)
Guidelines for Community based tourism in Botswana
The project focused on 6 communities in Botswana, evaluating their tourism potential and recommending tourism development opportunities and guidelines community based tourism development in general.
![Strategy and Business Plan for the Lesotho Tourism Development Corporation (LTDC)](https://www.thejourneytourism.com/media/cache/89/7e/897e085b3cf8ce81d2864fd83f8bb977.jpg)
Strategy and Business Plan for the Lesotho Tourism Development Corporation (LTDC)
The Journey formulated the Lesotho Tourism Strategy: Towards 2020 and was commissioned to develop a strategy and business plan for the LTDC.
![“Find Your Treasure” marketing campaign plan for the Northern Cape, South Africa.](https://www.thejourneytourism.com/media/cache/6b/3e/6b3ee01cebfc32fd6dd00a5291980956.jpg)
“Find Your Treasure” marketing campaign plan for the Northern Cape, South Africa.
The Journey formulated the Northern Cape Tourism Authority’s strategies and business plans for periods 2007-2010 and 2011-2013.
![Assessment of marketing materials and tools, Namibia Tourism](https://www.thejourneytourism.com/media/cache/d7/5d/d75d1183f0d7415ee721083c2b4a5c58.jpg)
Assessment of marketing materials and tools, Namibia Tourism
The Journey was appointed by TEAM to evaluate the marketing tools to advise and assist NTB in evaluating its overseas marketing representation.