“Find Your Treasure” marketing campaign plan for the Northern Cape, South Africa.
The Journey formulated the Northern Cape Tourism Authority’s strategies and business plans for periods 2007-2010 and 2011-2013.
Assessment of marketing materials and tools, Namibia Tourism
The Journey was appointed by TEAM to evaluate the marketing tools to advise and assist NTB in evaluating its overseas marketing representation.
Practical guide to branding tourism destinations, Ghana
The Journey was contracted by SNV and JICA to conduct an intensive training and implementation course resulting in guidelines for branding Ghana
Sustainable Tourism Strategy for the Coruh Valley, North East Anatolia
This project consisted of two phases and focused on positioning the Coruh Valley area as an outdoor and nature-based destination.
Marketing Strategy for the Sultanate of Oman
Our job entailed a detailed analysis and evaluation of the current marketing strategy, market based representatives and sources markets.