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Selected Case Studies

Assessment of marketing materials and tools, Namibia Tourism

Assessment of marketing materials and tools, Namibia Tourism

The Journey was appointed by TEAM to evaluate the marketing tools to advise and assist NTB in evaluating its overseas marketing representation.

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Practical guide to branding tourism destinations, Ghana

Practical guide to branding tourism destinations, Ghana

The Journey was contracted by SNV and JICA to conduct an intensive training and implementation course resulting in guidelines for branding Ghana

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Sustainable Tourism Strategy for the Coruh Valley, North East Anatolia

Sustainable Tourism Strategy for the Coruh Valley, North East Anatolia

This project consisted of two phases and focused on positioning the Coruh Valley area as an outdoor and nature-based destination.

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Marketing Strategy for the Sultanate of Oman

Marketing Strategy for the Sultanate of Oman

Our job entailed a detailed analysis and evaluation of the current marketing strategy, market based representatives and sources markets.

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Advisor on national brand development process, Mozambique

Advisor on national brand development process, Mozambique

Mozambique’s new branding speaks to its unparalleled combination of tropical beaches, wildlife and African cultures.

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