Selected Case Studies

Casting a tourism lens over urban improvement proposals for World Bank SCDP, Sri Lanka

Casting a tourism lens over urban improvement proposals for World Bank SCDP, Sri Lanka

We worked with The World Bank to assess potential public sector tourism development opportunities in Sri Lanka tied to the Strategic Cities Development Program agreement between the Bank and Government of Sri Lanka 

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Mozambique National Strategic Tourism Development Plan

Mozambique National Strategic Tourism Development Plan

The STDP was drafted by a multi-disciplinary team of 9 tourism specialists, with Mike Fabricius acting as team leader and overall tourism strategist 

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Assessment of Brand St Helena: Current Brand Awareness and Identity Guidelines

Assessment of Brand St Helena: Current Brand Awareness and Identity Guidelines

We conducted wide-ranging market research and brand guidelines for positioning St Helena Island as a preferred destination, especially in anticipation of the opening of St Helena's international airport in 2016

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Facilitation of proposed UNWTO-THEMIS QUEST accreditation system for DMOs

Facilitation of proposed UNWTO-THEMIS QUEST accreditation system for DMOs

We facilitated a workshop of global DMO experts to devise an evaluation and accreditation framework for DMOs globally and a suitable modus operandi for implementing the system

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Implementation of Visitor Information Services Gauteng Province, South Africa

Implementation of Visitor Information Services Gauteng Province, South Africa

Following the development of a visitor information services strategy The Journey was appointed to assist GTA in implementing various aspects of the strategy 

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