Advising on the Development of the Buddhist Circuit, India
Northern India hosts the most important Buddhist pilgrimage sites in the world. The International Finance Corporation (IFC/World Bank), as part of its joint progam with the India Ministry of Tourism and the State Governments the Uttar Pradesh and Bihar contracted The Journey to advise and develop a strategy for the development of the circuit. We also developed a website and travel map for the circuit
Strategic Plan for Breedekloof Wine Valley
Breedekloof Wine and Tourism want to step up their efforts to position the area as a leading wine-tourism destination. We produced a competitive strategy and action plan to guide their operations
Branding Ghana Tourism
We developed a tourism brand personality and visual identity for Ghana, as part of the Ghana Tourism Master Plan
Marketing the Livingstone Brand
- Seminars and Short Courses,
- Mentorship,
- Branding,
- Market Segmentation,
- Marketing Implementation,
- e-Tourism Strategies,
- Website Development
Livingstone Tourism Association needed to put in place the most important marketing building blocks for positioning Livingstone as the best base for exploring the Victoria Falls and surrounds
Visitor Information Services Strategy for Gauteng
- Policies and Strategies,
- Project Plans and Feasibilities,
- Research & Analysis,
- Marketing Implementation,
- e-Tourism Strategies
The Gauteng Provincial Government recognized the urgent need for a visitor services strategy with the aim of providing a range of world-class tourism services to prospective and current visitors to Gauteng to facilitate increased visitor movement, spend and length of visitation.