Selected Case Studies

Assessing of the State of Tourism in Southern Africa

Assessing of the State of Tourism in Southern Africa

We analysed the tourism performance of RETOSA member countries and came up with key priorities and recommendations for addressing key challenges.

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Interactive training to develop destination marketing plans for portfolio managers, Ethiopia

Interactive training to develop destination marketing plans for portfolio managers, Ethiopia

The 3-day course focused on all aspects of marketing a destination, including strategy, market research, positioning, branding, product development, market segmentation, e-marketing , etc.

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Seminar on tourism destination management for Middle East Tourism Managers

Seminar on tourism destination management for Middle East Tourism Managers

The 4-day course entailed a mixture of training presentations and group assignments covering topics such as the strategy process, branding and positioning, sustainable tourism, market segmentation, product development, e-tourism, etc.

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Guidelines for Community based tourism in Botswana

Guidelines for Community based tourism in Botswana

The  project focused on 6 communities in Botswana, evaluating their tourism potential and recommending tourism development opportunities and guidelines community based tourism development in general.

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Strategy and Business Plan for the Lesotho Tourism Development Corporation (LTDC)

Strategy and Business Plan for the Lesotho Tourism Development Corporation (LTDC)

The Journey formulated the Lesotho Tourism Strategy: Towards 2020 and was commissioned to develop a strategy and business plan for the LTDC.

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