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Selected Case Studies

International marketing and product development strategy for Gansu Province, China

International marketing and product development strategy for Gansu Province, China

We were commissioned by UN Tourism to lead a team for devising a strategy and implementation plan for promoting Gansu in international markets.

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Cape Town Tourism Development Framework 2029

Cape Town Tourism Development Framework 2029

For the second time, we devised the Tourism Development Strategy on behalf of the City of Cape Town for the period 2024-2029 (the first engagement was for the period 2019-2023).  The TDF serves as an overall guiding framework for tourism development in one of the world's leading tourism cities.  Cape Town has won many accolades to support its positioning as the Most Beautiful City in the World.

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Mentoring UNWTO Best Tourism Villages Programme: Il Ngwesi Community Village, Kenya and Grande Baie, Mauritius

Mentoring UNWTO Best Tourism Villages Programme: Il Ngwesi Community Village, Kenya and Grande Baie, Mauritius

Conducted mentoring and assessment of Il Ngwesie and Grande Baie to reach Best Tourism Village status

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